If yours is a for profit business...
Think of how people find out about your product or service today.
Here's one way....

Yellow Pg. ad
2" by 1 1/2" $1,100/yr.
Someday... in the very near future, a majority of consumers will be
using the web as an infinitely more dynamic alternative to the telephone directory
when searching for products or services.
When that day arrives.... if your business does not have a well
designed, easy to use presence on the web, its your competitor's web sites they will be
browsing to... and your competitors products and services they will be purchasing. |
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The
question for non profits...
...is a little different. If the mission of your
organization includes communicating or providing information, your association or
organization will some day have a web presence.
The simple fact is that using the web to communicate
information is far less costly than any other means currently available. Additionally, the
web holds many advantages heretofore unavailable to non profits. It can make information
and resources available at the speed of light across the world to anyone who is interested
in learning about a given topic or resource. If appropriate, it can afford your
organization the opportunity to partner with associated non profit or for profit
organizations. This can result in either additional exposure or even income to your
organization.
The list goes on and on... |